2012 FINALISTS TO PRESENT THEIR COLLECTIONS TO AN UNRIVALED PANEL OF INDUSTRY EXPERTS
Caitlin Power, Christopher Bates, Dreamboat Lucy, DUY, Lauren Bagliore, Malorie Urbanovitch, Nicole Campre, & Pure Magnolia take centre stage at World MasterCard® Fashion Week
Mercedes‐Benz Start Up, Canada’s leading national program to discover and mentor upand‐coming fashion designers, now in its second year, will close the 2012 season with a much anticipated group show finale on Tuesday, October 23, 2012 at 7pm in the Runway venue at World MasterCard Fashion Week.
The finalists were selected from a countrywide search where designers presented their collections and business plans to a panel of industry experts. From these interviews, selected designers showcased a capsule collection in front of local media and fashion fans for their chance to travel to Toronto for the 2012 finale. Selected finalists are Caitlin Power, Christopher Bates, Dreamboat Lucy, DUY, Lauren Bagliore, Malorie Urbanovitch, Nicole Campre and Pure Magnolia. These talented young designers will present their Spring 2013 Collections to an audience of media, buyers, fashion insiders, celebrities, VIPs, and an esteemed panel of judges.
The judging panel consists of: Bernadette Mora, Editor in Chief of FASHION Magazine, Barbara Atkin, Fashion Director of Holt Renfrew, fashion personality and expert Jeanne Beker, along with Jarrad Clark, Global Production Director, IMG Fashion, JoAnne Caza, Director of Communications and Public Relations, Mercedes‐Benz Canada and Robin Kay, President of the Fashion Design Council of Canada. Immediately following the group show finale, the judges will select the 2012 Mercedes‐Benz Start Up Awarded Designer. One of these eight accomplished young designers will receive mentoring from a prestigious group of industry experts including successful designers, show producers, buyers, sales representatives, journalists, marketing and PR professionals, accountants and attorneys as they prepare for a fully produced solo runway show during the Fall 2013 Collections in March. Designers will learn the tools necessary for the development of their brands and ongoing business models while being introduced to vital industry relationships that will help them succeed beyond the runway. The Awarded Designer will be editorially featured in FASHION Magazine, official magazine sponsor of Mercedes‐Benz Start Up, as well as in numerous other local and international media outlets.
MEET THE FINALISTS
CAITLIN POWER Recognized nationally for redefining womenswear through classic tailoring, architectural details, and sharp silhouettes. Power’s inspirations range from her muse Kate Lanphear to futurism, architecture and androgynous cuts.
CHRISTOPHER BATES trained in Milan at the legendary Istituto Marangoni. The Christopher Bates line was featured as one of the top six leading menswear designers in Canada and since its launch, his collection has been sold in leading Canadian boutiques such as Toronto’s GotStyle.
DREAMBOAT LUCY A clothing and accessories company created by sisters Louanna and Hilary Murphy of Prince Edward Island, Dreamboat Lucy’s bright coloured and printed clothing can be described as a line of finely constructed pieces with figure‐flattering silhouettes and a retro rock and roll edge.
DUY The eponymous Montréal‐based high‐end ready‐to‐wear line created by Duy Nguyen in 2001 has won numerous fans for its sharp tailoring and impeccable cuts. DUY’s high quality fabrics, pattern making and unmistakable precision have created a unique tailored approach that has become his signature.
LAUREN BAGLIORE Inspired by art and architecture with astute attention to draping, tailoring and finish in every piece, Bagliore combines an edgy modern sensibility while retaining a romantically reflective femininity. The Spring 2013 collection features her signature Italian jersey dresses that are draped into breathtaking pieces of wearable art.
MALORIE URBANOVITCH Since she graduated with a degree in Film Studies and a minor in Art & Design at the University of Alberta in 2011, Urbanovitch has been able to dedicate herself to her women’s ready to wear label with no shortage of inspiration. The result is a brand defined by its simple yet surprising colour palettes, innovative fabric combinations and distinctive, flattering silhouettes.
NICOLE CAMPRE At the age of 22, Nicole Campre was named Western Canada’s Emerging Designer. With her past experience as Head Designer for one of Alberta’s eminent fashion retailers; Loft 82, Nicole has gained a thorough understanding of clothing manufacturing, consumer needs and buyer’s wants which now allow her to create her feminine and minimal aesthetic collection.
PURE MAGNOLIA is a collection of couture eco bridal gowns and party dresses. The designer, Patty Nayel, is based in North Vancouver where she creates unique, sustainable traditional and vintage gowns using innovative, technically advanced eco fabrics and production techniques.
ABOUT MERCEDES BENZ START‐UP
Produced in association with the Fashion Design Council of Canada and IMG Fashion, Mercedes‐Benz Start Up is an ongoing initiative that provides a national platform to discover and support up‐andcoming Canadian designers. By connecting these gifted individuals with an experienced panel of industry insiders, the program mentors Canadian talent to help them hone a broad range of skills and elevate their profile through unique and exclusive opportunities. Unprecedented access to experts, combined with invaluable real‐world practical experience, equips participants with a comprehensive roadmap to success and the knowledge and confidence required for a thriving career in fashion.
PARKLUXE is a fashion show and art exhibition initiative featuring local designers and professional artists who share a common, high-end target market. PARKLUXE is designed to connect Calgary fashion and art lovers with sophisticated local designers and artists who are making an impact outside of our city limits and throughout Canada and North America.
due to overwhelming success and positive reception in the fashion community, PARK is committed to growing this event, to elevate the vision of Calgary’s fashion and art industries to the rest of Canada.
ANNE B. ACCESSORIES
Hyatt Auto Gallery Mercedes Benz
909 15 St SW
show I : 8:30pm
show II : 9:30pm
beverages, food sampling and reception to follow
Jully Black wears a red gown by Lauren Bagliore. the Heart Truth red dress celebrity fashion show - Heart and Stroke Foundation
photography by Jason Hargrove
Fashion designer Lauren Bagliore delivers to Calgary an impressive resume that lists the designer alongside staple names of the fashion industry. The Art of Fashion debuted at the DaDe ART & DESIGN LAB where guests were dazzled and entranced by Bagliore’s ready to wear line.
Now based in Calgary, Bagliore has just returned from a very succesful showing at LG Fashion Week in Toronto. The celebrated designer maintains consitency with the style and general look of her line, tying the collection together with elegant evening dresses and distinct outerwear jackets. Nothing is overdone. From the layering to the ruching and the cuts of dresses, Bagliore’s choice of fabric is right on the money, mixing tones and textures elegantly.
True stand out pieces were the long dresses that flowed to the ground with a train that could be held by hand or slipped over the shoulder.
For the evening, Bagliore paired up with the charity organization Ratanak to raise awareness on human trafficking in Cambodia.
Photography © Eric Epie/Calgary Fashion